From Zero to $2M+ on Amazon
Luxe Fashion Co. Case Study
Project Overview
Client
Luxe Fashion Co.
Industry
Fashion & Apparel
Duration
18 months
Services Provided
The Challenge
Luxe Fashion wanted to expand their D2C brand to Amazon but lacked marketplace expertise and feared channel conflict.
No Amazon presence or experience
Concerns about brand dilution
Highly competitive fashion category
Complex inventory management
Our Solution
We developed a comprehensive Amazon strategy that protected brand integrity while capturing marketplace demand.
Brand Registry and Store setup
A+ Content optimization
Strategic PPC campaign structure
Review generation strategy
Inventory forecasting system
Project Highlights
Premium Brand Experience
Created a cohesive Amazon Store that reflects the brand's premium positioning with A+ Content throughout.
Strategic Advertising
Implemented a sophisticated PPC strategy with defensive and offensive campaigns for maximum visibility.
Key Results
The Amazon channel became a significant revenue driver while maintaining brand integrity.
$2.3M
Annual Revenue
In year 2
4.8
Average Rating
Across 2,500+ reviews
35%
ACOS
Profitable advertising
15
Best Sellers
Category rankings achieved