85% Improvement in User Satisfaction
FinWise App Redesign Case Study
Project Overview
Client
FinWise Financial
Industry
Financial Services
Duration
6 months
Services Provided
The Challenge
The existing app had low engagement and poor reviews. Users found it confusing and difficult to complete basic tasks.
2.3 star app store rating
High support ticket volume for basic tasks
45% task completion rate
No design system causing inconsistency
Our Solution
We conducted extensive user research and redesigned the entire experience from the ground up.
In-depth user interviews and journey mapping
Information architecture restructure
Complete visual redesign with design system
Iterative prototyping and user testing
Comprehensive design documentation
Project Highlights
Simplified Navigation
Restructured navigation reducing key task paths from 7 steps to 3.
Comprehensive Design System
Built a complete design system ensuring consistency across all screens and future features.
Key Results
The redesign transformed user perception and significantly improved key metrics.
85%
User Satisfaction
Improvement in NPS
4.7
App Store Rating
Up from 2.3
92%
Task Completion
Up from 45%
60%
Support Tickets
Reduction in volume